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What is Consumer Education?

Consumer education is concerned with the skills, attitudes, knowledge and understanding necessary to become an effective consumer. It equips people with the skills to make discerning choices, to sort out problems effectively and to seek further information and help appropriately.

Consumer education encompasses the responsibilities of consumers as well as their rights. Information raises our awareness and knowledge of our rights and responsibilities. Armed with information consumers can make good choices and wise decisions. When faced with problems or particular needs we can use and analyze the information and become responsible consumers.

Consumer confidence is built on knowledge, skills and attitudes. All three need to be in place in order that the individual's life chances are maximized, and for the business environment to flourish. The confident consumer knows his or her rights, how the market operates and how to find information about what they are buying. They will be skilled enough to negotiate where necessary, to budget for what they are buying and to be able to sort out problems before they escalate. Assertiveness enables consumers to complain and if they do not do so, this has implications for the business environment as a whole. Consumer confidence can then help shape an effective business and social environment.

FCALC editorials and important messages are carefully selected excerpts from current or past FCALC newsletters. As a nonprofit consumer organization we strive to help you make the best informed decision when funeral arrangements are required. One of our best tools to keep consumers informed is the FCALC newsletter. The newsletter is distributed to current members of FCALC three times each year and is packed full of information concerning the funeral industry. To read current or past newsletter editorials or important messages, click the links provided: